Rebranding Sumners Insurance Agency
Background
Founded in 1934, Sumners Insurance Agency carries an enduring legacy—now led by its fifth-generation owner. With nearly a century of service, the agency was ready to evolve its identity to better reflect who they are today while honoring the foundation built over generations. Rooted in the heart of Wright County, the rebrand began with a new name: Wright County Insurance, a name that reflects both place and pride.
Logo Concept Development
We explored several directions that could visually express the agency’s focus on protection, renewal, and trust. Early concepts centered on the subtle use of the “I” in “Insurance” as a symbol of the individual—insurance centered on you. Other ideas included a phoenix (renewal and resilience), a shield (protection), and a wing (guardian and guidance).
The final mark brings these ideas together in a refined, unified symbol: an eagle whose wings form a shield in the negative space, topped by a subtle roofline.
• The eagle represents strength, vision, and the ability to see the bigger picture.
• The shield conveys protection and stability.
• The roof nods to home and property—core areas of coverage.
Color Palette
The color system balances heritage with approachability:
• Navy – stability, reliability, and trust.
• Teal – sophistication, renewal, confidence, and approachability.
• Yellow (accent) – positivity and opportunity.
• Brown (accent) – dependability and groundedness.
Stationary Design
Elements from the logo, including the curves of the shield, were carried into the stationery system. These subtle arcs introduce movement and approachability while guiding the viewer’s eye across each layout, creating a cohesive and confident brand presentation.
Website Design
The new Wright County Insurance website extends the refreshed identity into the digital space. The design is clean, modern, and easy to navigate, emphasizing clarity and trust. The site ensures a seamless user experience across all devices—allowing clients to easily access information, request quotes, and connect with the agency wherever they are.
